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30 May 2008
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Prospect Swetenhams has announced the launch of its own high performance B2B data solution which uses innovative technology and database architecture to boost data performance. This product comes as a result of a 12 months research and development programme into the complexities of organisational buying structures and relationships between the 4m businesses in the UK.
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01 May 2008
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Cemit Interactive Media, a leading player within the Italian direct marketing industry, is delighted to announce that it has joined Database Network Associates (DNA), a Pan - European partnership that acts as a one-stop-shop to guide companies through their European direct marketing campaigns.
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10 April 2008
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Leading data solutions provider Prospect Swetenhams has announced the appointment of Adam Cheesman as digital marketing executive. Cheesman joins the company from UCB Home Loans, a subsidiary of the Nationwide Building Society, where he was responsible for all aspects of their digital marketing, from website design to email and online advertising.
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07 April 2008
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Analysing a clients’ customer data can be one of the most exciting things we do as a data services bureau. It can reveal untold nuggets of intelligence about buying behaviours and trends. This is the starting point to help us pinpoint the best possible prospect data to source for acquisition campaigns. However, it can also be a frustrating experience with the data quality varying tremendously.
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29 February 2008
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Tricia Forbes, founder of Oxfordshire based list broker List Experts, announces that her company is to close next month.
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06 February 2008
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There are people who claim that prospect pools don’t offer good value. But is it the way they are used which is causing the negative comments, not the content of the pools themselves? Annette Holmes looks at the issues.
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05 February 2008
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The future for data lies in delivering solutions – from data cleaning to bespoke prospect pools. It’s the one stop shop, but of a very different kind from the one we are familiar with today. Prospect Swetenhams’ Annette Holmes shares her vision of the customer knowledge business.
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01 December 2007
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Prospect Swetenhams has announced the appointment of Simon Wood as its new data services manager. Wood was previously an account manager in the bureau team. As well as Prospect Swetenhams, he has also worked in account management at LBM.
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01 October 2007
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A new network of leading data driven companies has been launched across 12 European countries. DNA (Data Network Associates) aims to share the data expertise of its members across-borders, maximising the customer insight and knowledge developed in each country, and enabling client companies to operate pan-European data campaigns. Prospect Swetenhams has been selected as the UK member for DNA.
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