About Our Data Bureau and Management Services
get the best results from your campaigns – every time!
Our in-house developed state-of-the-art data processing suite, combined with experienced Account Management and attention to such vital details as Project Management and Quality Assurance ensure that you get the very best from your campaigns – every time!
We promise to:
- save you valuable time and money
- make your database as clean and accurate as possible
- protect and develop your relationships with clients and prospects
- maximise the effectiveness of each mailing campaign that you undertake
- enhance brand protection
meeting your specific data requirements
Prospect Swetenhams offer a wide range of data processing services, each designed to deal with your specific data requirements. Providing data related services to many of the UK’s largest mailers, we also meet the needs of companies with more niche requirements. We work with companies across many industry vertical markets, including Financial Services, Mail Order, Charity, Retail, Leisure, IT and Automotive.
Click on the following services to find out more:
merge purge
suppression processing
customer database cleaning
prospect.enhance&match
data migration
marketing database build
outsourced campaign management services
data analytics
data consultancy
merge purge
Our merge purge service improves the hygiene and integrity of all your data, so that you can maximise the impact of your mailings. Any number of data sources and/or volume of data can be processed. Our flexible service allows last minute changes to be made without delays in processing – often vital if you want to make the most of the freshest possible data for your campaign.
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suppression processing
Updating your customer and prospect data with the latest information on change of address and newly tracked addresses, goneaways and mortality information not only saves money by increasing delivery rates for your acquisition and retention campaigns, but also avoids brand damage that can be caused by mailing the deceased, or people who specifically want to avoid unsolicited mail.
As a leading data bureau services company we have direct access to every leading suppression file that is currently on the market. We can offer you impartial advice on the optimum selection of suppression files you need to use in order to maximise the quality and deliverability of your customer and prospect campaigns.
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customer database cleaning
Our highly experienced data cleaning service ensures that your data is fit for purpose and industry compliant. We do this by screening your data against a comprehensive selection of best practice address management files, ensuring that your campaigns reach the people who want to be reached, that your brand is perfectly protected and that you fully comply with the Data Protection Act.
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prospect.enhance&match
This service allows you to fill in the gaps in your own customer and prospect data by overlaying key information – named contacts, job titles, job functions, industry codes, employee size, and much more – ensuring you know more about your existing customers whilst helping to improve targeting of new prospects in the future.
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data migration
Whether you are implementing a new transactional system and want your existing data cleaned, deduped and/or reformatted, or whether you are implementing a CRM system and need a single view of your customers created from multiple sources, we can help.
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Marketing database, management, build & hosting
Designed and built using our in-house developed data integration tool, our database and prospect pool services range from simple, single data source builds through to large and more complex solutions with multiple data sources.
- Bespoke Build and Management
- Fully Scaleable Solution
- Full Reporting
- Cleaning and Screening
- Data Formalisation / Rationalisation
- Hierarchical Deduplication
- Field Priority Deduplication
- Mailsort
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outsourced campaign management services
Let us remove the headaches and stress from the management of your direct mail campaigns. We provide an end-to-end service, and can support even the needs of the largest and most complex mailers, although our services can support mailings of any size.
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Data Analytics
We have the in-house analytical skills to carry out vital customer analysis to identify the profile of your best, most profitable customers. In turn, this intelligence can be fed into future campaign planning, to help you find more of the same. We offer profiling, segmentation, scoring and modelling to provide actionable customer insight.
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Data Consultancy
Our experienced team of data experts are here to find the right solutions for you. To find out more, please give us a call on 020 8481 8730.
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