Below you'll find the very latest company news.
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21 April 2008
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B2B data specialists Market Monitor have announced the launch of a new business email contact database. The company, which has created the list using its own in-house research and tele-verification team, claims that it is the most accurate and reliable of its kind in the UK.
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10 April 2008
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Leading data solutions provider Prospect Swetenhams has announced the appointment of Adam Cheesman as digital marketing executive. Cheesman joins the company from UCB Home Loans, a subsidiary of the Nationwide Building Society, where he was responsible for all aspects of their digital marketing, from website design to email and online advertising.
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10 April 2008
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A new study into issues in client data by leading data solutions provider Prospect Swetenhams suggests that clients are failing to unlock the full value of their data. The six month study, which looked at data from a cross section of clients, found that most prospect data supplied to its data bureau division was accurate, but that customer data was failing to be exploited largely due to a range of issues around the way it is collected, particularly around the online automation of this process.
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07 April 2008
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Analysing a clients’ customer data can be one of the most exciting things we do as a data services bureau. It can reveal untold nuggets of intelligence about buying behaviours and trends. This is the starting point to help us pinpoint the best possible prospect data to source for acquisition campaigns. However, it can also be a frustrating experience with the data quality varying tremendously.
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29 February 2008
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Tricia Forbes, founder of Oxfordshire based list broker List Experts, announces that her company is to close next month.
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12 February 2008
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Erika Rey-Raab has joined Prospect Swetenhams, one of the UK’s leading data solutions providers, as an account director with the company’s Data Planning and Buying team.
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11 February 2008
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Ibubble, one of the UK’s leading online publishing companies has handed the management of a range of its leading data files to Prospect Swetenhams. These include student networking and competitions site Funky.co.uk, teen site Wickedcolors and Lifeoutloud, which is aimed at the over 50s.
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06 February 2008
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There are people who claim that prospect pools don’t offer good value. But is it the way they are used which is causing the negative comments, not the content of the pools themselves? Annette Holmes looks at the issues.
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05 February 2008
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The future for data lies in delivering solutions – from data cleaning to bespoke prospect pools. It’s the one stop shop, but of a very different kind from the one we are familiar with today. Prospect Swetenhams’ Annette Holmes shares her vision of the customer knowledge business.
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17 December 2007
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Prospect Swetenhams, the UK’s leading data marketing company, is delighted to announce the availability of the niche affluent consumer file ‘Garden Bird Supplies’.
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