iBubble hands list management to Prospect Swetenhams

iBubble, one of the UK’s leading online publishing companies, has handed the management of a range of its leading data files to Prospect Swetenhams. These include student networking and competitions site Funky.co.uk, teen site Wickedcolors and Lifeoutloud, which is aimed at the over 50s.

Johanna Higgleton, data sales manager, Prospect Swetenhams comments, “Each of these sites is aimed at a distinctive generation of users, and these interests and enthusiasms are reflected in the data. The sites already attract top name advertisers, such as banks and mobile phone companies, so it’s a real coup to be awarded the task of managing them – and we’re delighted to be working with iBubble on their development and marketing.”

Says Peter Dabrowa, managing director, iBubble, “Prospect Swetenhams have an excellent reputation in the market, and we are confident they can help us deliver good results from these three very active online sites.”

Funky.co.uk has around 120,000 students, the majority between 18 and 20 years of age, with an almost equal male-female split. Around a third are regular competition entrants and 90 per cent have a credit card.

Wickedcolors is aimed at the teen market, with the majority of users aged 16 and over, and mostly female. Interests include clothes, music, cinema and computer games. Lifeoutloud has data on around 10,000 users with 66 per cent of them female – and the vast majority (82 per cent) regularly entering competitions. Other purchases via the site include clothes and electrical goods, insurance and, most recently, Christmas presents.

Prospect Swetenhams is one of the UK’s best known B2C and B2B data services companies, providing both UK and international data planning and list management, with over 150 million names traded in 2006, but increasingly supported by a wide range of analytical and data solutions. Recent investments in data acquisition, database analytics and bureau services have further strengthened the company’s position as a true full service supplier and strategic partner in developing customer acquisition and retention strategies.