Prospect Swetenhams announces availability of highly responsive niche affluent consumer file

Prospect Swetenhams, the UK’s leading data marketing company, is delighted to announce the availability of the niche affluent consumer file ‘Garden Bird Supplies’.

Garden Bird Supplies offers a select choice of bird foods and accessories for use in the garden which are delivered direct to customers. These moderate to highly affluent customers are recruited via direct mail, off the page advertising and inserts. Buyers are typically 50 years +, many of whom are retired ‘empty nesters’ or have older children living at home. They enjoy a level of disposable income and leisure time that allows them to indulge in their passion for nature and wildlife.

Johanna Higgleton, Head of List Management comments: “Recent lifestyle data demonstrates that buyers share a more altruistic view on the world. They are therefore highly responsive to a wide variety of offers, especially charities, gardening and wildlife /nature”.