 Gardening Direct
Watch your profits grow with Gardening Direct
From bedding plants and bulbs to all the tools and equipment you need to make the garden bloom, Gardening Direct supplies them all. With over 600,000 orders being despatched to keen UK gardeners every year. Attracted via direct mail, off the page adverts and inserts, these are ‘green fingered’ enthusiasts, predominately over 45 (82 per cent), have financial security, and are so active on the internet and happy to place orders online.
Select from recency and gender to chosen method of payment – and you can even separate the plant enthusiasts from the buyers of hardware and gardening accessories. A must have file for growing better sales
Volumes:
0-12 month buyers: 169,309 @ £95/000
13-24 month buyers: 136,854 @ £85/000
Consumer Profile
- 58% Female, 42% Male
- Over 82% are aged 50 years+
- 71% are married
- 41% are retired
- 86% are homeowners
- AOV £30
Selections Available
- Recency
- Hotline
- Gender
- Geographic (County / Postal Area / Region)
- Method of payment
- Multi buyers
- Buyers of gardening hardware & accessories
Recommended Users
- Mail order companies
- Finanical Services
- Gardening
- Travel
- Book Clubs
- Publishers
General:
- Counts available within 24hrs
- Updated quarterly
- Rental approval with a mailing piece
- www.gardeningdirect.com
Please view full PDF datacard below for costings:
For further information or counts on this or any other file please contact our sales team on +44 (0)20 8481 8734 or email b2c@prospectswetenhams.com
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Download datacard - 39KB