 DNA
Your chance to target high value entrepreneurs with Consumer DNA
Forget the “Lion’s Den”, here’s an opportunity to pitch your products and services to up to 1.5 million innovative owners and directors of smaller businesses. A ‘sister’ files to UK Small Business DNA, this Consumer DNA (Decision Needs and Attitudes) brings together both consumer and business information on individuals to create a rich profile of Britain’s leading small business owners and directors.
These are owners of their own start-up firms, all with turnovers of up to £5 million and fewer than 50 employees. By their very nature they are entrepreneurs, with an eye for innovative products and services.
As well as being selectable by a range of consumer variables, you can also combine this with shareholder data and a variety of business demographics including location and job title. All the consumer information is transactional – driven from a pool of over 80 million records – and selected to provide the most accurate profile of the kind of director you really need to be talking to.
A must for financial services, charity, high value consumer products and travel and leisure offers.
DNA Universe volumes:
0-12m Directors at Home 1,500,000
Profile
- 71% Males
- 29% Females
- 17% Aged 20-34 yrs
- 42% Aged 35-49 yrs
- 31% Aged 50-64 yrs
- 10% Aged 65+ yrs
Selections Available
- Mail order responders
- Travel & Leisure pursuits
- Newspaper Readership
- Internet Access
- Shareholding
- Credit card ownership
- Makes, Ownership & number of cars
Recommended Users
- Financial
- Charity
- High end consumer products
- Travel/Leisure
General:
Please view full PDF datacard below for costings:
For further information or counts on this or any other file please contact our sales team on 020 8481 7356 or email b2c@prospectswetenhams.com
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Download datacard - 39KB