Clarks First Shoes

The Clarks First Shoes list offers an exciting opportunity to target brand responsive consumers. The Clarks brand is synonymous with good quality, well-fitted footwear supported by excellent customer service.

Customers are predominately mid to upmarket females, aged 25-35, purchasing their child’s first pair of shoes. Children are typically recruited aged 8 months to 2 years but the database contains children up to the age of 8 years.

Customers have been recruited through a combination of direct mail and in store. The personal attention Clarks provide their customers indicate why repeat purchase is high, with individuals spending £30 on average with each purchase.

Volumes:
0-12 Months: 122,312
13-24 Months: 169,781

Consumer Profile:

• 96% Female
• 93% Parents Aged 18-44
• £30 AOV
• 53% Earn 20k+
• 38% Regular Catalogue Shoppers
• 18% Have Child Savings Plan
• % Have Private Healthcare
• 54% Enjoy Book Reading
• 73% Home Owners (67% 3+ bedrooms)
• 54% Company Car (33% own 2+ cars)
• 50% Holiday Abroad

Selections Available:

• Recency
• Gender
• Child’s Gender
• Child’s Date of Birth
• Number of Children
• Geographic (County/Postal Area/Postcode)

Recommended Users:

• Wine
• Theatre
• Arts & Crafts
• Baking & Cooking
• Fashion
• Pubs
• Music
• Eating Out
• Home Computing Development

General
Counts available within the day.
Updated Biannually.
www.clarks.co.uk

Please view full PDF datacard below for costings:

For further information or counts on this or any other file please contact The List Management Team on 020 8481 8734 or email b2c@prospectswetenhams.com

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