 The Catalogue Consortium
The mail order must have
Many of the UK’s top mail order specialists have come together to create the Catalogue Consortium file, which is, quite simply, the most impressive list of upmarket, high-value, lifestyle selectable, mail order multi-buy customers you’ll find available from any source.
Pooled from such catalogue titles as ArtRoom, Cucina Direct and Tamlin & Brown, 37 per cent have a computer at home, 75 per cent have their own credit card, and 75 per cent are female. Not only that, but the average household income is a very respectable £40,000 plus.
To create this mail order first the contributing companies have pooled only their very best buyers. That means customers who have bought more than once in the past 18 months from one or more of 18 mail order catalogues. Not only that, but all order values of under £100 have been removed, leaving you with 256,612 potential customers who have all spent an average of £364. These are all buyers, no enquirers, no low value customers and all under 18 months in recency. A must have for your next mail order campaign.
Volume:
0-18 month recency: 256,612
Base price includes recency, multibuyers and £100+ order value
Profile
75% Female
72% Age 55+
81% Homeowners
75% Have credit card
37% own home computer
Household income of £40,000+
Professional, retired or housewife
Selections available
Home Interests
Geographic (County/Postal Area/Region)
Payment Method (65% by Credit Card)
Technology
Gardening interests
Health, Beauty and Fitness
Housing status
Travel & Leisure pursuits
Recommended Users
Charities
Finance
Travel / Cruise
Non competitive catalogue companies
General
Counts available within 24hrs
Updated monthly
Certain rental restrictions apply
www.scottsofstow.co.uk
Please view full PDF datacard below for costings:
For further information or counts on this or any other file please contact The List Management Team on 020 8481 7396 or email listmang@prospectswetenhams.com
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Download datacard - 55KB