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 The Cashmere Centre
The Cache of Cashmere
Cashmere is synonymous with luxury and quality, so it will come as no surprise to discover that The Cashmere Centre offers affluent, mail order responsive female buyers of cashmere products, from scarves and knitwear to pashminas. Drawn to The Cashmere Centre via adverts in quality newspapers and magazines, and via their own website, these mail order buyers are well above the national average in terms of their affluence and have higher disposable incomes.
The vast majority are females, aged between 20 and 60 and value mail order as a way to conveniently buy high value items. Credit Card ownership is high and the average order value is in excess of £95. These are also people who value the arts, theatre, fine food and wine, classical music, reading and travel. Ideal for a range of non competing mail order offers, charity appeals, financial services, publishing and travel promotions.
Volumes
- 0-12m mail order buyers 11,049
- 13-24m mail order buyers 9,158
- 0-12 month enquirers 15,599
- 13-24 month enquirers 11,090
Consumer Profile:
- Females 95%
- Aged 20-60 90%
- Average Order Value £95
- Retail Buyer AOV £70)
Selections Available:
- Recency
- Gender
- Multi-Buyers
- Payment Method
- Geography
Recommended Users:
- Fundraising / Charities
- Non-Competing Mail Orders
- Financial Services / Credit Cards / Investments
- Publishing / Book Clubs / Newsletters / Magazine Offers
- Travel & Leisure
General:
- Updated Quarterly
- www.cashmerecentre.com
Please view full PDF datacards below for costings:
For further information or counts on this or any other file please contact our sales team on 020 8481 7356 or email b2c@prospectswetenhams.com
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Download datacard - 54KB