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Orchard House Direct

Profit from practical products

Orchard House Direct sells very practical gardening and household products, plus personalized accessories, to mid-market consumers. All have been recruited via the company’s own mail order catalogue, and through off the page ads in both popular and quality newspapers. The vast majority of buyers are aged over 45 with 60 per cent of them female and 40 per cent male. Their mortgages are paid off and 76 per cent have credit cards – and are happy to use them to make mail order purchases that appeal to their interests in gardening, cooking, puzzles and games and books.

Volumes:

  • 0-12 Month Buyers 211,937
  • 13-24 Month Buyers 173,416

Consumer Profile:

  • 60% Female, 40% Male
  • 78% Aged 45+
  • 76% Home Owners
  • 76% Car Owners
  • 76% Credit Card Owners
  • Interests include gardening, cooking, crosswords & puzzles and book reading

Selections Available::

  • Recency
  • Gender
  • Order Value
  • Multi-Buyers
  • Payment Method
  • Geographic (County/Postal Area/Region)

Recommended Users:

  • Non-Competing Mail Order
  • Charities
  • Publishing
  • Financial Services
  • Travel & Leisure

General:

  • Counts available within the day
  • Updated monthly
  • PAF verified

Please view full PDF datacard below for costings:

For further information or counts on this or any other file please contact our sales team on 020 8481 8734 or email b2c@prospectswetenhams.com