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 Jolliman
Dress up your next campaign with Jollimans
From shirts and trousers to belts and braces, Jolliman has been providing men with comfortable clothing for 50 years. Recruited first through off the page advertising and mailed around eight times a year, Jolliman customers are a loyal bunch, with a high number of repeat purchasers, and an average order value of £40. Almost all are male (82 percent) and over 50 (90 per cent). With 59 per cent in retirement, these are men with time to enjoy life, spending their disposal income on home improvements, and gardening – and clothes, ranging from moleskin trousers to pyjamas and nightshirts.
Ideal for anyone who wants to target responsive ‘grey market’ males, but particularly good for non-competing mail order offers, financial services, publishing, health and charities.
Quantities:
- 0-12 Months: 43,052
- 13-24 Months: 38,052
- 25-36 Months: 26,219
Consumer Profiles:
- Males 78%
- Age 45+ 90%
- Home-Owners 78%
- Credit Card Owners 66%
- Interest in Gardening
- High Disposable Income
- Enjoy reading and competition entrants
- Active Charity Donors
- Enjoy Cookery
Selections Available:
- Buyer / Enquirer
- Recency
- Gender
- Multi-Buyers
- Geographic (County/Postal Area/Postcode)
Recommended Users:
- Non-Competitive Mail Order
- Financial & Insurance Services / Credit Cards / Loans
- Publishings / Book Clubs / Newsletter / Magazines
- Charities / Fundraising (Elderly/Children/Animals & Health Research)
- Health / Vitamins & Supplements
General:
- Updated bi-monthly.
- www.jolliman.com
Please view full PDF datacard below for costings:
For further information or counts on this or any other file please contact our sales team on 020 8481 8734 or email b2c@prospectswetenhams.com
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Download datacard - 98KB