Jim Lawrence

Now available from Prospect Swetenhams, the exquisite Jim Lawrence Traditional Ironwork mail order catalogue consists of high quality stylish hand- crafted products for the home, utilising traditional blacksmith skills. The catalogue contains product areas such as lighting, curtain poles, door furniture, ironmongery and a recently introduced curtains and cushions section.

With a strong tradition for excellent customer service, this niche mail order file has seen steady growth since the launch of the mail order catalogue in 2000.

As you would expect these buyers are predominately homeowners with an average age of 30-50. They are significantly more affluent than the national average with household incomes of £40K+.

They are highly comfortable with purchasing products via mail order and the average order value across the file is £270.

These consumers clearly have a keen interest in the finer things in life including fine food and wine, art and culture and foreign travel.

These file has predominately been recruited from leading life style magazines such as Period Living, Country Homes and Interiors, Ideal Home and Time style magazine.

Over the past year the data has performed exceptionally well for non-competing mail order, charities, publishing and travel & leisure mailers.

Quantities
0-12 month buyers 10,413
13-24 month buyers 7,040
Enquirers 33,750

Users
The Jim Lawrence Traditional Ironwork mailing list provides advertisers with access to a mail responsive list of very affluent individuals who will be interested in a range of offers.

Mail Order
This list of proven mail order buyers will work exceptionally well for niche non-competing mail order companies looking to target an affluent customer.

Fundraising
This affluent file provides an ideal, high quality data source for charities. These consumers are very socially aware and are likely to be responsive to a wide range of charitable appeals.

Travel/Leisure
The affluence of this list indicates that Jim Lawrence customers are likely to take holidays abroad and more than one holiday a year, so travel and leisure offers will be welcomed.

Publishing
As a mail responsive file it will perform well for a wide range of publishing, book club promotions, especially those aimed at an educated audience.

www.jim-lawrence.co.uk

Please view full PDF datacard below for costings:

For further information or counts on this or any other file please contact The List Management Team on 020 8481 7396 or email listmang@prospectswetenhams.com

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