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 Museum Selection
Selectable collectable
The Museum Selection is a mail order catalogue which offers a range of goods, from jewellery, clothing and furnishings to books, CDs and DVDs, all of which are replicas from leading museums and galleries both in the UK and overseas. Buyers are not only collecting things of interest to themselves, but the sales also help the galleries and museums as well. Buyers tend to be female and over 55, with household incomes over £40 k. They are comfortable with mail order – and have an average order value of £50. As they are recruited through classic direct marketing methods, they are happy to receive relevant offers this way, making them ideal for a range of goods and services, from travel to books, arts and culture.
Volumes:
0-12 month buyers: 26,448
13-24 month buyers: 14,475
Consumer Profile:
- 25% Males
- 75% Females
- 83% Home owners
- 74% Credit card owners
- AOV £50
- Income £40+
Selections Available:
- Recency
- Gender
- Geographic
- Multibuyers
- Average order value
Recommended Users:
- Financial – Savings and Investments
- Charity
- High Ticket Value mail order
General
- Updated quarterly
- www.museumselection.com
Please view full PDF datacard below for costings
For further information or counts on this or any other file please contact our sales team on 020 8481 7356 or email b2c@prospectswetenhams.com
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Download datacard - 36KB