Cheesman joins Prospect Swetenhams for digital marketing driveLeading data solutions provider Prospect Swetenhams has announced the appointment of Adam Cheesman as digital marketing executive. Cheesman joins the company from UCB Home Loans, a subsidiary of the Nationwide Building Society, where he was responsible for all aspects of their digital marketing, from website design to email and online advertising.
Commenting on his appointment, Annette Holmes, managing director of Prospect Swetenhams and Market Monitor, says: “Adam is joining our marketing team to further develop our online strategy, ensuring that we have an integrated approach to all our marketing and internal communications. That includes all aspects of our own digital marketing, but also helping our own clients to develop their online marketing via email broadcasts.”
Says Adam Cheesman: “Prospect Swetenhams is changing very rapidly. My role will be to ensure that all aspects of our digital marketing reflect those changes, and help us to exploit all the opportunities which online services have to offer both ourselves and our clients.”
Prospect Swetenhams is one of the UK’s best known B2C and B2B data services companies, providing both UK and international broking and list management, with over 117 million names traded in 2007, but increasingly supported by a wide range of analytical and data solutions. Recent investments in data acquisition, database analytics and bureau services have further strengthened the company’s position as a true full service supplier and strategic partner in developing customer acquisition and retention strategies.
For more information contact:
Nigel Pritchard
Tel: 020 7 025 8069
Email: nigel.pritchard@lppr.com
Nigel Lawrence
Tel: 07880 917796
Email: nigel.lawrence@lppr.com
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