Rey-Raab brings IT and B2B data skills to Prospect Swetenhams

Erika Rey-Raab has joined Prospect Swetenhams, one of the UK’s leading data solutions providers, as an account director with the company’s Data Planning and Buying team. She joins from DMC, where she worked as an account director both in the UK and The Netherlands, with a particular expertise in IT and B2B data acquisition.

Commenting on her appointment, Monte Fields, group account director, says: "Erika brings significant skills gained from long experience in dealing with UK and international IT clients, particularly in a B2B environment. She has a track record of great results with campaigns across multiple-channels. All of this enables us to further increase our ability not only to provide clients with excellent data - but also to provide consultancy advice and analysis which enables them to get the
most out of that data."

Says Rey-Raab: “It’s great to be joining a company which is setting out its stall to be at the front when it comes to developing new ways to utilise data – particularly in the B2B environment. In the past B2B has been seen as the poor relation of B2C, but that is rapidly changing as entry level costs for software come down, enabling firms to find new ways to exploit their customer data. Prospect Swetenhams have some exciting new developments underway in this sector, and I’m looking forward to being part of that new future.”

Prospect Swetenhams is one of the UK’s best known B2C and B2B data services companies, providing both UK and international broking and list management, with over 150 million names traded in 2006, but increasingly supported by a wide range of analytical and data solutions. Recent investments in data acquisition, database analytics and bureau services have further strengthened the company’s position as a true full service supplier and strategic partner in developing customer acquisition and retention strategies.