Prospect Swetenhams joins new pan-European DNA Network

A new network of leading data driven companies has been launched across 12 European countries. DNA (Data Network Associates) aims to share the data expertise of its members across-borders, maximising the customer insight and knowledge developed in each country, and enabling client companies to operate pan-European data campaigns. Prospect Swetenhams has been selected as the UK member for DNA.

Annette Holmes, managing director, Prospect Swetenhams, says: “We are delighted to be part of the DNA network. It is a mark of recognition that we have the skills and knowledge to provide clients with effective data driven solutions here in the UK. At the same time, DNA also enables us to provide similar levels of local expertise in any of the other 11 countries where we have participating partners.

“Whatever pan-European campaigns a client may want to devise, we can offer local solutions to meet their needs and open up access to Europe’s 420 million consumers. Every European Marketing Director lives with the difficulties in balancing the need for local knowledge and expertise across Europe with the challenge of co-ordinating the results to give cost effective pan-European insight. The DNA network is the ideal solution.”

Commenting for DNA, Laurent De Schouwer, chairman, says: “Every country and every region faces different challenges in terms of language, postal and legal regulations, market situations and data availability, and you need local expertise to solve these. The DNA partners offer clients the key to successful Euro-Marketing. Further, the partner network guarantees a collaborative attitude and so shortens the time it takes a client to get to market, bringing distinctive competitive advantages.”

DNA has one representative in each country. These include: Austria (ProfileAddress), Belgium (WDM Belgium), France (WDM France), Germany (Global Group), Greece (Care Direct), Norway (DirektMedia AS), Spain (PDM Digital Marketing Iberia), Sweden (DirektMedia AB), Switzerland (datapuls), The Netherlands (WDM Nederland) and the UK (Prospect Swetenhams). In addition a 12th member, WDM Database International, will provide pan-European solutions. This includes on-going activity for Procter & Gamble.

Prospect Swetenhams is one of the UK’s best known marketing services companies, providing both UK and international broking and list management services, with over 150 million names traded in 2006. Recent investments in data acquisition, database analytics and bureau services has further strengthened the company’s position as a true full service supplier and strategic partner in developing customer acquisition and retention strategies.

To find out more about the DNA and its partners across Europe, please click here